julie m worwa | senior research director
Julie is an accomplished market research professional with over 25 years of experience in the industry. She has expertise in all facets of the research process from questionnaire design and respondent interviewing (telephone/online, domestic/international) to data analysis and report presentation (oral/written). She is highly skilled in client relations, research design, project management, multivariate analysis, delivery of findings, team building and leadership. She also conducts classes for researchers on how to use SPSS, conduct t-tests and ANOVAs, factor and cluster analysis, and how to interpret findings to drive business decisions.
Julie is experienced in a wide variety of research designs and analytical techniques involving multivariate statistics. She excels in producing comprehensible automated report designs, insightful written reports, and predictive/analytical models using the Microsoft Office Suite and VBA.
Julie’s experience includes customer satisfaction, product quality, and customer loyalty/commitment research in a variety of industries, including IT/technology, telecommunications, manufacturing, automotive, boating, finance, insurance, computer software, and travel/leisure.
Julie holds a BA in Communications from Augsburg College and an MBA in Marketing Research and Management from the University of St. Thomas.
