• Allegiance Peppers and Rogers Engagement
• Allegiance Top 9 Ways to Increase Customer Loyalty
• B2B Loyalty Characteristics
• Circumstances & Customers Have Changed
• Conjoint & DCM Choice Models Overview
• Customer Transformation: A Pragmatic CEO’s View
• Discrete Choice Modeling Overview
• Economic Profit Model
• Get Better Business Results: Acquisition
• Get Better Business Results: Growth
• Get Better Business Results: Retention
• Get Better Business Results: Service
• Integrating Data into a Holistic View
• Manage Customer Loyalty and Profitability
• Optimizing the Customer Experience
• Predictive Segmentation Customer Targeting
• Segmentation Overview
• Strategic Action Navigator Analysis Tool
• Technical Discussion of Segmentation & Clustering Methods
• The 22 Major Factors that will Shape the Future
• The Alignment-Focused Organization
• The Interconnected Business
• The New Era of Customer Loyalty Management
• Tools for Decision Making – Discrete Choice Modeling
• Tools for Decision Making – Full Profile Conjoint
• Tools for Decision Making – Paired Trade-Off
• We're All Marketers Now

Worth Reading...

Reichheld, Frederick F., and Thomas Teal. The Loyalty Effect (Paperback). Reprint ed. Cambridge: Harvard Business School Press, 2001.

Kumar, V., Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Philadelphia: Wharton School Publishing, 2008.